The Importance of Building a Mailing List
The Basics
If you are not collecting names and addresses of people that are at your gigs you should start immediately. All you need is a simple sign up sheet with name, address, phone, and email address on it.
Using Your List
You can immediately start using your list by sending monthly calenders with all of your upcoming gigs. This is very effective because you can promote all of your gigs in that month with only one mailing. Another idea is a newsletter. This can give fans some inside information about your act that they might not have know about. Some ideas might be background about band members, special parties or gigs. How about a special gig for a band members birthday? The newsletter is open to your imagination so the sky is the limit. Don’t forget to include coupon to order your CD.
Swap Lists With Other Bands
If there are other bands in your hometown that play a similar style of music consider trading your list for theirs. This is a great way to build a large list quickly.
Survey Your Fans
Another idea for your list is to survey your fans. You can find out valuable info like: What is your favorite club? What cover tunes do you want to hear? What do you like about our band? What improvements do we need to make? etc.
June 9th, 2009 at 5:23 am
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