For those who do not know, A&R stands for artist and repertoire. In a recording company these individuals are responsible for auditioning and signing new talent to the label. For many artists this may be the most important person they will ever meet! Currently in the music industry, the A&R department works very close to management on many different levels. They are expected to understand the current tastes of the market and to be able to find artists that will be commercially successful. A&R executives rely mostly on the word of mouth of trusted associates, critics and business contacts. They also tend to favor bands that play in the same city that the record company is located. Contrary to popular belief, their decisions are rarely based on unsolicited demo tapes sent by musicians.

The A&R division oversees the recording process. This includes helping the artist to find the right record producer, scheduling time in a recording studio and advising the artist on all aspects of making a high quality recording. They work with the artist to choose the best songs (i.e.repertoire) to record. For artists who do not write their own music, they will assist in finding songs and songwriters. A&R executives maintain contact with their counterparts at music publishing companies to get new songs and material from songwriters and producers.

As the record nears completion, the A&R department works closely with the artist to determine if the record is acceptable to the record company. This may include suggesting that new songs need to be written or that some tracks need to be re-recorded. A key issue is whether the album has a single: a particular track which can be used to market the record on the radio. The industry cliche, “I don’t hear a single!” is a reference to this process.

Making it in the music industry as a independent artist isn’t always easy. It takes a lot of sacrifice and determination. One thing that is good is that through the internet you can gain various forms of information that can assist you. Below is a video from Neil Portnow, president of the National Academy of Recording Arts and Sciences (NARAS), he is giving a little advice on how to start a career in the music industry. This video do not go really in depth but it do offer some valuable information. If you want step by step guidance from major labels on making it in the music industry view the Steps to Stardom Volume One film.   

Becoming successful in the music industry isn’t always easy. It takes a lot of  hardwork and determination; but it can be done. As you go about your day today, think about what you can do to maximize your efforts to suceed in the music industry. If you have any questions or need any assistance please leave me a comment.